March 05, 2010
Taking the Fear Out of Assisted Living
With 41 percent of all Baby Boomers now providing care for a living parent and 37 percent expecting to do so in the future, according to a 2008 USA Today/Gallup poll, this is a trend that – unlike many industries in this economy – will not be diminishing. The health and wellness of that population is of prime concern – not just to their family members – but also to the community at large.
Becky Feola has seen firsthand what families in that situation go through. In her last career Feola founded and ran the NJF Center for Caregivers for four years, helping families find supportive, accessible, and ethical solutions and resources in care giving. Although the NJF Center fell victim to the recession in 2009, Feola’s phone is continuing to ring with cries for help as families research care facilities. Families are turning to Feola as an expert to provide insight into out-of-home options. She runs a blog and has begun educational seminars helping people understand assisted living, senior care homes and other options.
Feola also runs Assisted Living Advantage, providing free guidance to those who need to find the perfect place to move mother, father or a loved one into, with thousands of options in any large city, that’s a lot of places to visit. Typically, assisted living relocation experts tend to send people a list of these facilities and wish them good luck. But Becky works differently. She personally counsels clients, listens to their needs and pares down the list. Then she visits each place with her client and once they have made a choice, she helps with the move-in and settling in transition. Her work is done for free – she is paid a placement fee when her clients find their match.